Q1 2024 Performance of Top Beauty Retail Apps on iOS in Australia

In the first quarter of 2024, Australian beauty enthusiasts have been actively engaging with their favorite beauty retail applications on iOS. Sensor Tower's data shows how these apps have been performing in terms of downloads and weekly active users.

MECCA - Beauty Shopping experienced a varied trend in downloads, starting at 8.26K in the first week of January and seeing a significant peak to 15.89K in early March. Weekly active users remained relatively stable, with a slight increase from 80.01K to 85.66K over the quarter.

Sephora - Beauty Shopping, another major player, witnessed a decrease in downloads from 6.97K to 4.6K, while active users dipped from 27.4K to 23.1K, indicating a slight decline in engagement during the period.

OnSkin - AI Product Scanner showed mixed results, with downloads decreasing from 6.98K to 1.53K. However, the app's revenue tells a different story, starting at $2.41K in the first week and ending at $1.84K, suggesting a consistent monetization strategy. Weekly active users saw a drop from 18.36K to 17.03K.

Adore Beauty | Shop Beauty Now presented a fluctuating download pattern, beginning at 1.65K and experiencing a high of 3.02K in late January, then closing the quarter at 1.21K. Weekly active user data was not available for this application.

Lastly, CHARLOTTE TILBURY had a notable spike in downloads in late February, jumping from around 100-200 downloads per week to 1.28K, and then settling at 836 by the end of March. Active users showed a steady increase from 2.91K to 4.53K throughout the quarter.

For those interested in deeper insights into the beauty retail app market's performance, more comprehensive data can be found at Sensor Tower.